Business is an attitude

Failure or success is more often a matter of attitude.Some times a little failure might disturb us and we start feeling like we have lost our business.But every failure has a latent success we need to have that opportunity.
I should support my views with an example like recently automobile industry is pose a threat from  copenhgen summit 2009  wherein it was decided to discaurage cars and other automobiles causing carbon emmission, companies like Toyta has taken in as an opportunity where they are promoting green technology which distinguieshes them from rest of the world.